About us

At alaia co., we believe that the ocean is for everyone, and our mission is simple: to remove the barriers between you and the water. Surfing should never feel like a chore—it should be effortless, exhilarating, and accessible. That’s why we’ve designed a range of thoughtfully crafted surf clothing and accessories that make life easier, both in and out of the water.  

Based in the heart of Manly, Australia, we’re proud to call one of the world’s most iconic surf spots home. The ocean isn’t just where we work—it’s what inspires us, drives us, and reminds us of the responsibility we have to protect it.  

Sustainability is at the core of everything we do. We’re committed to creating high-quality products using recycled materials, so you can focus on your next wave knowing you're making a positive impact. Whether you’re a seasoned surfer or just starting out, our gear is designed to keep you connected to the water—without compromise.  

Join us as we break down the barriers, celebrate the surf lifestyle, and protect the ocean we love. At alaia co., we’re not just making products. We’re making surfing simpler, more sustainable, and infinitely more fun.  

See you out there. 🌊